Storythinking is our brain’s narrative mode, evolved to plan escapes from threats. Thinking in story drives creativity and ...

Effects of stress on creativity depend on resources we have to motivate us. Passion for one’s work and ability to voice ...

What we recognize as creativity in AI is actually coming from a source we’re intimately familiar with: human imagination.

AI has passed a new benchmark, scoring better than the average human on a recognized creativity test involving 100,000 people ...

A few years ago, I stood on stage in front of 3,000 university students and asked a simple question: “How many of you consider yourselves creative?” Maybe a dozen hands went up. Same question to a ...

Crayola spoke to Idaho Today about this star-powered lineup to foster creative thinkers.

A study compared tested an array of AI models and 100,000 people. AI was better than average but trailed top performers.

For decades, creativity was the exclusive domain of artists, designers and R&D teams. But in today's business landscape, where intelligent automation and AI permeate every industry, I've observed a ...

Creativity has kept Crayola going for more than a century, and its a powerful business model for any company seeking longevity. Look at any company that has stayed in business for decades, and you ...

Marketing is combative. Competition is the reason we’re all here. To snatch market share, trample the competition and claim the W for our brands. Brands cannot win by being passive or polite. And so ...