Nearly 70% believe creative will become more important in the next year More than 36% believe they are under investing in creative talent 30% recently moved work in-house, and 31% expect to do so in ...

As content demands continue to skyrocket, marketing teams are under increasing pressure to produce more, faster, without sacrificing quality or team well-being. From repurposing assets to leveraging ...

It’s a tough time to be a creative. Job security is being threatened by factors ranging from budget cuts to generative AI. Even tech behemoths like Meta are cutting marketing and communications teams.

It’s no longer enough for an agency to represent itself purely on the basis of its creative output. Clients today need to focus less on case studies and more on trust. The Fast Company Executive Board ...

Companies and brands are competitively battling for the attention of consumers. The challenge is that these consumers are inundated with a constant barrage of marketing messages across various ...

The creator economy is undergoing its most significant transformation since the rise of digital video. Artificial intelligence has moved from a speculative concept to a practical, daily tool for ...

The AppsFlyer's report AI-enabled production coincided with a sharp increase in advertising across iOS and Android platforms, based on anonymised data.

In the half-century since Mihaly Csikszentmihalyi first introduced the concept of flow in his seminal 1975 book, Beyond Boredom and Anxiety: Experiencing Flow in Work and Play, two distinct theories ...

OLYMPIA, Wash. – A new Washington State Department of Commerce report shows that creative output makes up about 20 percent of Washington’s economy. Artistic work contributes nearly $120 million to the ...