A friend and ex-colleague of mine recently left her full-time job and started freelancing as a brand consultant. Like any freelancer seeking new business opportunities, she planned to create a website ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Small business is having a moment. Between 2021 and 2023, a ...

Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

Naming a brand may be one of the most complex things you ever do. What you decide can directly impact how well a market responds to a specific product or service and can greatly lead to either the ...

How to craft and communicate your brand How to build community and engagement How to scale your business through personal branding In today’s digital world, crafting a standout personal brand is ...