Too bad there isn’t a Black Friday deal on Facebook inventory – because it’s getting pricey. Following a massive 38% spike in CPMs on Facebook between September and the week before the election, ...

While advertisers can find bargain-basement pricing for quality reach on social and programmatic display, it’s a different story for premium video formats such as CTV, according to a report ...

Netflix is bringing its CPMs down from sky-high ad-supported launch rates of $45 to $55 to a range much more in line with rival ad-supported services: about $39 to $45. The streaming giant — which ...

TV broadcast networks cost-per-thousand viewer prices are still tops among all media in 2013 -- with digital in-stream video CPMs higher than cable TV. For 2013, TV broadcast CPMs averaged $44.11 for ...