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Whether you still read a traditional newspaper or use your smartphone for virtually everything, there are few excuses for not using coupons. Unless, of course, you enjoy paying more than necessary.

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Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

Coupons are like pancakes: One may get the job done, but a stack of them can be a lot more satisfying. It’s referred to as coupon stacking, and experienced deal hunters employ every tool at their ...