LinkedIn is an essential platform to leverage if you’re looking to nurture and engage your audience. It’s great for distributing your organization’s content and even building your own brand. Tracking ...

Better Post analytics is coming to LinkedIn. This is great news for content creators who want better insights into which types of content are performing best on the network. While LinkedIn was a bit ...

Using advanced customer analytics — and especially predictive analytics — to improve the ROI of a digital environment is a promised land that many businesses strive for but few have reached ...

We all know that content is a key part of a website, but do you regularly analyze performance of content to see what’s working and what hasn’t hit the spot? If you haven’t checked your Content Reports ...

Google Analytics coding analyzes Web page content to determine the most commonly viewed pages and how to categorize them. Both the Top Content and the Content By Title sections of Google Analytics are ...

Widen Enterprises, a digital asset management (DAM) solutions provider, has launched DAM Insights, an analytics tool designed to combine internal analytics and web data. This positionsB2B marketers to ...

Does a writer really need a software to tell them how to write in order to rank better in Google? Content analysis software and services provide information about your content that can help you make ...

WPVIP, the provider of enterprise WordPress solutions and a part of the Automattic (parent company to WordPress) brand has agreed to acquire Parse.ly, a real-time content analytics provider and ...

CHICAGO, April 9, 2019 /PRNewswire/ — Syndigo, a Chicago-based portfolio company of The Jordan Company (“TJC”), announced today that it has acquired San Francisco-based Content Analytics, an industry ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Content analysis is a research technique used in management, marketing, health, and the social sciences to analyze verbal and written material. The technique uses a set of codes to reduce volumes of ...