Plenty of companies say customers come first. But at LG Corp., the phrase is much bigger than a simple mantra. Over the past five years, the Korean conglomerate’s Chairman and CEO Koo Kwang-mo has ...

In today's competitive marketplace, branding is more than just a logo or a catchy slogan; it is a powerful tool that can significantly impact the resale value of consumer products. Brands that have ...

The landscape of consumer behavior is shifting dramatically. Long gone is the time when the quality or price of a product or service alone influences the decision to purchase, subscribe or return.

Brands may compete loudly for visibility, but only a few rise to the level of genuine consumer affection, and Terra Seasoning Cube is one of those brands. At the 4th edition of the Consumer Value ...