It's the worst-kept secret in business. Despite countless tools, channels to reach consumers, and stunning AI advancements, brands still struggle with the basics: understanding true consumer ...

CVS plans to launch a first-of-its-kind healthcare engagement platform, banking that perennial gripes about poor access and navigation will incentivize both consumers and rival companies to sign on.

“With over 75% of American households earning less than $100K annually and 57% of active Credit Karma members managing revolving debt, personal finances can feel overwhelming with no single resource ...

Consumer Edge, a provider of consumer alternative data intelligence, announced its acquisition of Earnest Analytics, a transaction and healthcare data platform. The deal brings together two ...

SAN FRANCISCO—Consumer data platform provider Hightouch has announced a new solution it said will streamline and accelerate connected TV (CTV) advertising. This unified offering allows advertisers to ...

As part of my series on how businesses—specifically, the financial services industry—can leverage insights on consumers' grocery shopping habits for risk management and precision marketing, I'll ...