Consumer behavior is commonly accepted to mean the decision-making processes that consumers employ when choosing, purchasing and using products and services. Target markets are specific market ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Understanding the impact of business to consumer behavior – as it relates to purchasing decisions and general influence – requires a deeper look into advertising, marketing and sales practices. The ...

Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Read more about Consumer behavior signals structural shift toward autonomous last-mile delivery on Devdiscourse ...

Citations: Fan, Xiaojun, Yi Qian, Pei Huang. 2012. Factors Influencing Consumer Behaviour Towards Store Brand: A Meta-analysis. International Journal of Market Research. (3)407-430.

Thinking back to what seems like ages ago, the onset of the pandemic last year prompted people across the globe to react in different but common ways. We all took a collective pause with our daily ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how shoppers navigate the fast-moving world of fashion.