As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

Communicating strategy is a critical aspect of driving success in any organization. Yet, according to Korn Ferry, as many as 90% of senior executives admit that they don't achieve all their strategic ...

Preplanning crisis communications can help any organization successfully navigate a PR nightmare. Like preparing for a storm, proactively preparing leadership teams and employees for a downturn can ...

You only have to look at global brewer Anheuser-Busch InBev, which saw sales drop by 26 percent in 2023 following consumer backlash to an influencer campaign, to understand the importance of a good ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...

Communication strategy and reputation management have officially evolved from peripheral support functions into imperative drivers of business value. In today’s interconnected world, stakeholder trust ...