Adaptable roadmap essential. Building, borrowing, or buying capabilities key for dynamic digital commerce strategy. Investment priority shifts. CMOs focus on enhancing digital commerce capabilities, ...

For a long time, the importance of customer experience for B2B clients was underestimated. Businesses believed that B2B buyers do not care about difficult-to-formalize things like the convenience of ...

Composable commerce is revolutionizing the digital business landscape with its unprecedented flexibility, scalability and speed. A composable commerce strategy is about the innovation and ...

With competition in e-commerce more intense than ever before, direct-to-consumer brands are constantly searching for strategies to stand out and drive sales. Succeeding in this arena is not just about ...

Competitive edge gained. B2B ecommerce is rapidly growing, offering businesses a competitive advantage. Streamline complex sales. Effective B2B ecommerce simplifies complex purchasing processes and ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. “Despite the uncertainties in the global economy, trends like evolving ...

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Despite expectations of a modest economic downturn ...

Food and beverage ecommerce sales are growing as in-store sales are softening, highlighting the strategic importance of digital shopping channels at a time when some executives are making technology ...

Please enable JavaScript to read this content. Trade Principal Secretary Alfred K’Ombudo. [File, Standard] Kenya is aligning its National E-Commerce Strategy with ...

Digital marketing is shifting from keywords to intent. People now discover brands through AI tools, social platforms and video — not just Google. In 2026, companies must align brand presence, media ...