It was a first for actor Ryan Reynolds, who allowed a video crew to capture his colonoscopy screening on camera to raise awareness of the increase in colon cancer diagnoses among people under 50.

Given Imaging announced today it has received clearance from the U.S. Food and Drug Administration (FDA) for its PillCam COLON camera that can be used for patients who have incomplete colonoscopies.

When most of us hear “colonoscopy,” more often than not it causes an involuntary gulp of trepidation, but thanks to the work of Israeli medical solutions company Given Imaging, that gulp will soon be ...