OpenAI's first ChatGPT ad partners have reported click-through rates nearly 7x below Google benchmarks, broken measurement tools, and unreachable premium users.
OpenAI could charge premium ad rates without offering detailed engagement data to advertisers ChatGPT ads will rely entirely on impressions rather than click-based performance metrics Users paying for ...
Multiple brands have reported less than ideal results from their first few weeks of experimenting with ChatGPT Ads, citing poor CTR’s and opaque measurement capabilities.
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