(KMSP) - Donned in their plain black robes, the men and women of the U.S. Supreme Court spent an hour talking about stripes and zigzags on cheerleading uniforms. The case, argued on Halloween, could ...

A story posted on Inc.com by Leigh Buchanan spotlighted a topic you'd expect to stay on the media sidelines: the competitive business of cheerleading apparel. Her narrative presented the difficulty ...

For their children to be on the Olympian High School cheerleading team last school year, parents were told to pay $50 for shoes, $50 for a black body liner, $50 for practice clothes, $25 for warm-up ...

The old adage may hold that imitation is the sincerest form of flattery, but fashion designers are understandably dismayed when perfect replicas of their creative apparel are sold at deep discounts to ...

The Supreme Court on Halloween appeared reluctant to rule that an apparel company can copyright stripes on cheerleading uniforms. {mosads}The case centers on the registered copyrights Varsity Brands ...

In the first apparel copyright case ever considered by the U.S. Supreme Court, Star Athletica, LLC v. Varsity Brands, Inc., the high court found on March 22, 2017 that decorative elements of a ...

NFL cheerleading squads first started to pop up in the 1960s. Back then, uniforms were a bit more conservative. From turtleneck sweaters to bedazzled leotards, outfits have changed a lot. What hasn't ...

Modern competitive cheerleading has developed a huge following, and its popularity can be largely traced to one company: Varsity Spirit, based in Memphis, Tennessee. Jeff Webb founded the company in ...