PHILADELPHIA, March 8 (UPI) -- Children ages 4-6 said they enjoyed a cereal more when a popular cartoon character like Shrek was on the box, U.S. researchers found. Doctoral students Matthew Lapierre ...

When I was a kid, I spent a lot of time making things from old cardboard boxes. Impenetrable headquarters for my toy figures, with complex slides and zip-lines strung about — this was pretty ...

Cereal companies know that putting a cartoon character on the box makes it more appealing to kids. Now a new study suggests the child-friendly figures make the cereal taste better, too. Children ages ...