Build first, then play in a galaxy far, far away ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

LEGO announced the ‘Smart Brick’ at its first-ever CES event. When people talk about CES, they’re usually talking about the ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Legos now come with engine sounds, laser-shooting noises, and humming lightsabers.

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

LEGO Star Wars sets are some of the longest-running and most popular themes for fans of the Danish brick toys, myself included. There have been LEGO versions of almost every Star Wars character and ...