Just Food on MSN
Bold or baffling? Beyond Meat’s drinks foray raises eyebrows
The news the Beyond Burger business is test-launching a line of “plant protein” beverages has surprised industry watchers.
Beyond Meat is moving beyond plant-based chicken and burgers and into the beverage market. The company introduced Beyond Immerse, a protein drink, on Thursday. It’s the first time Beyond Meat has ...
Another functional beverage just hit the market—this one’s from Beyond Meat. The company, known primarily for its plant-based meat alternatives, today unveiled Beyond Immerse—an experimental line of ...
Beyond Meat’s pivot comes as plant-based meat sales falter. In the first nine months of 2025, Beyond Meat’s revenue was down nearly 20 per cent. In October, Beyond Meat’s shares plunged below US$1 as ...
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