Email marketing remains a fundamental cog in the digital marketing chain. This implies that all your email campaigns must be focused, diligently used and (most essentially) on leveraged opt-in lists.

Email marketing can contribute significantly to your marketing strategies by generating leads, increasing brand awareness, building client relationships, and retaining customers by driving engagement.

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Selecting the best marketing software is more than a checkbox on a to-do list; it’s a strategic decision that can reshape the way your business communicates, engages and ultimately grows. From ...

Small businesses need marketing tools that are reliable, easy to learn, and flexible enough to support long term growth. Email provides one of the few owned channels that allow a business to ...

Overview: Email marketing remains one of the highest-ROI digital channels in 2026.Modern platforms focus on automation, personalization, and compliance.Choosing ...

Even with dozens of marketing channels available today, email remains one of the most effective ways to create meaningful relationships, convert potential customers, and strengthen loyalty especially ...

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...

If you’re looking to improve the outreach for your company, you’re in luck. Digital marketer Robert Arloro says many great digital marketing tools make expanding your reach easier than ever. With so ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...