Specsavers has found great success through the use of humour in its marketing for decades now - and behavioural science tells us why it is so effective.

Add Yahoo as a preferred source to see more of our stories on Google. A whole strata of academics became akin to rock stars thanks to their ability to explain why humans behaved the way they did.

This course is convened by Prof. Bradley Franks who has oversight of the classes and assessment. Lectures will be delivered by Dr. Stuart Mills. Classes with be led by a Graduate Teaching Assistant ...

An inclusive workforce offers companies a distinct competitive advantage. Enhanced profits, innovation, growth, and employee wellbeing. Companies with a diverse and inclusive workforce respond better ...

When economists at the University of Toronto started to tell undergraduates in 2014 how many hours extra work they needed to put in to boost their grades, they hoped it would encourage the students to ...

A science that hesitates to forget its founders is lost, said the great philosopher of science, Alfred North Whitehead: and yet it is worthwhile in the case of psychology (supposing psychology to be a ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. This is an excerpt from 'The Future of ESGTech 2024' report.

DDB Singapore has formed a new partnership with Temasek Polytechnic (TP) to launch a joint Behavioural Intelligence Group (BIG). Together, their research aims to help marketers bridge the gap between ...

Behavioural science is still marketing's secret weapon How did the world's best brands get so big? Richard Shotton, behavioural scientist and author of Hacking The Human Mind, joins David Tiltman to ...

This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor. Amidst a busy Communify Fincentric Experience 2025 in Miami, Shachar Kariv, ...

The Noughties and early 2010s were a good time to be a behavioural scientist. At least, they were if you happened to be doing the right kind of behavioural science – the sexy kind. Pick an ...