Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...

Purpose: The goal of the UAB NORC Behavioral Science and Analytics Core is to foster collaborations and enhance productivity of investigators using behavioral science theories, constructs, and ...

The Board on Behavioral, Cognitive, and Sensory Sciences (BBCSS), established in 1997, helps bring the latest research on how people think, learn, decide, and experience the world to bear on public ...

Ask most conservationists to talk about their impact, and you’ll hear stories of forests protected, of species saved, or of new technologies making a difference. But if you take a step back from those ...