Barbie is launching its first autistic doll in an effort to represent how individuals with autism spectrum disorder experience the world around them, USA TODAY can exclusively reveal.

The first-ever autistic Barbie doll has been unveiled by toy company Mattel, garnering widespread reaction online.

The goal: to create a Barbie that reflected some of the ways autistic people may experience and process the world around them, according to a Mattel news release.