Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...

B2B marketing has typically been considered the rationally-driven, less glamorous cousin of B2C marketing with its inclination for high profile, often emotion-led communications. B2B marketing’s cause ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

We all know that our search engine optimization (SEO) efforts must adhere to some fundamentals. But that doesn't mean that SEO strategies are one-size-fits-all. In fact, one of the most challenging ...

How hard is it to switch from being a consumer web founder to a SaaS startup founder? originally appeared on Quora: the knowledge sharing network where compelling questions are answered by people with ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...