I, like most marketers, love automation. It’s the “magic money machine” of the email world. You set up a triggered series, watch it run, and bask in its recurring revenue. That’s conventional wisdom.

Marketing in not-for-profit organizations has distinct hurdles as well as opportunities. Instead of simply pushing a product or brand, you're working to advance a mission. Objectives for ...

Automated email sequences are sent to users after they take specific actions, such as signing up for an email newsletter or completing a purchase. These perfectly timed and crafted emails may seem ...