Every great artist has a muse—Monet had Camille Doncieux, Picasso’s was Fernande Olivier. For Michael Etrick, well, cars are what keep his creative drive strong. The automobile has long inspired ...
Usually, form follows function, especially when you’re designing a car. That’s because you have to meet certain parameters laid down by the engineers, the ergonomics guys, and the DOT and EPA. When ...
Etrick’s masterwork, 12 years in the making, gives shape to not only his talent but Audi‘s legacy in general. Recently unveiled at The CarLab, an automotive consulting firm in Orange, Calif., the ...
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