Marie O'Riordan is the Chief Marketing Officer (CMO) of the VITA Foundation unfolding within the VITA Group, a prominent NGO in Africa. Authenticity in communication is crucial, especially for ...

In today’s multifamily industry, authentic resident communication has become a defining factor in resident satisfaction and retention. Owners and operators face the challenge of balancing speed, ...

Brand communication is a promise a company makes to the consumer. To make sure that the right message gets across, organizations need to be able to pinpoint the most critical elements to their brand's ...

As the end of the year nears, the Ames community school district continues to reflect on ways in which communication can be strengthened within the community. Throughout the recent school board ...

Marketers always look for new ways to serve their customers and communities, and 2020 brought more occasions than usual. The quick transition to digital customer experiences as a result of the ...

While fear-based messaging around alcohol aimed towards teens is common practice, new research suggests a key to curbing adolescents’ risky drinking behaviour is through authentic and open ...