Marketers are always looking for new and innovative practices to attract new customers and business. And in the tech world, there are few concepts more innovative than virtual and augmented reality.

LONDON--(BUSINESS WIRE)--Technavio has published a new report on the global mobile augmented reality market for marketing and advertising, which is expected to grow at a CAGR of almost 106% from ...

Kaon Interactive, a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity ...

A new study suggests that 62 per cent of B2B and B2C marketers are considering using augmented reality technology for their campaigns. However, the majority of them are still unsure about how to use ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

NEW YORK, April 13, 2018 (GLOBE NEWSWIRE) -- The ubiquity of the smartphone and its integrated camera has brought about a new era of consumer behavior. One specific form of camera marketing, the use ...

Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual reality and artificial ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

NEW YORK and LAS VEGAS, Jan. 4, 2023 /PRNewswire/ -- Stagwell (STGW) (NASDAQ: STGW), the challenger network built to transform marketing, today announced a Specialty Media business unit to create net ...

Science journal, Nature has launched its first augmented reality advert for King Abdullah University of Science and Technology (KAUST). Created in partnership with 3D technology company Inition, users ...

The other is a partnership with NBC Sports Regional Networks to deploy Genius’ augmented reality advertising solution, which ...

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