The explosion in smartphone sales has challenged the imaginations of creatives to come up with marketing ideas tailored for the mobile space. Along with location-based marketing, augmented reality ...

LONDON--(BUSINESS WIRE)--According to the latest market study released by Technavio, the global augmented reality for advertising market is expected to grow at a CAGR of almost 31% during the ...

More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences. Most of us know how augmented reality (AR) is ...

LONDON--(BUSINESS WIRE)--Technavio has published a new report on the global mobile augmented reality market for marketing and advertising, which is expected to grow at a CAGR of almost 106% from ...

Customers are used to scrolling TikTok and seeing ads. But they’re not so familiar with brands’ mascots crashing concerts or seeing/scanning street posters and then immediately experiencing an ...

Baidu has identified artificial intelligence (AI) and augmented reality (AR) as key strategic priorities, as it moves to become an AI-first company. The shift has seen it allocate $200m to fund AI, ...

NEW YORK, April 13, 2018 (GLOBE NEWSWIRE) -- The ubiquity of the smartphone and its integrated camera has brought about a new era of consumer behavior. One specific form of camera marketing, the use ...

“The currently unregulated nature of augmented reality content, generation, and display, coupled with the plethora of augmented reality patents owned by a diverse variety of entities and individuals, ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Fast food franchise Taco Bell is using augmented reality within its mobile application to promote the company?s new Doritos Locos Tacos and elevate the user experience through technology. The company ...

Each year, augmented reality (AR) becomes increasingly more integrated with our everyday lives and experiences. Whether through interactive apps like Pokemon GO that blend reality with a fictional ...

Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual reality and artificial ...