Digital Turbine has unveiled the results of its App Install Marketing Survey, which asked respondents 28 questions regarding their strategies and resulting user acquisition. Over 140 companies ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

Developers know that building the app is only half the battle, with app marketing being very important to get people using it. Here are ways you can start marketing your mobile app. The development of ...

Dive into the world of app marketing with our comprehensive guide and discover the key to unlocking your app’s full potential. With millions of apps vying for attention, standing out and captivating ...