Opinions expressed by Entrepreneur contributors are their own. App store optimization, or ASO, is so important in getting your app discovered, but it is also the most ignored marketing tactic. ASO can ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

Uri Samet is the CEO of Buzz Dealer, a digital marketing firm specializes in organic traffic optimization, SEO, ASO, Digital PR and ORM. App store optimization (ASO) has become pivotal in dictating ...

Apple today sent out emails inviting developers to visit the Apple Developer Center in Cupertino, California for a workshop on app optimization. Apple says that developers can learn to maximize app ...

Google is working on an app install optimization feature for the Play Store. This uses crowdsourcing to figure out the most commonly used parts of an app. Google will then use this information to ...