Amazon acquired MX Player in October last year and launched Amazon MX Player recently, combining it with content from their own Amazon MiniTV. Head of Amazon Ads India Girish Prabhu and Director of ...

Amazon and MX player come together to launch Amazon MX Player, an AVOD channel on Amazon's Prime Video platform. (L-R) Head of Content, Amazon MX Player Amogh Dusad, Head of Amazon Ads India Girish ...

Amazon India has completed the deal to acquire assets of MX Player, including its app, and is combining it with its AVOD platform Amazon miniTV to create a new free streaming service called Amazon MX ...

Amazon is playing a dual-platform game in India’s competitive streaming landscape, with Prime Video targeting subscription-ready consumers while its ad-supported Amazon MX Player courts viewers ...

In a wide-ranging conversation at the APOS summit in Bali on Wednesday, senior regional executives from Amazon laid out their vision for the company's twin-pronged streaming strategy in India, where ...

Amazon (AMZN) has solidified its presence in India’s growing streaming market by acquiring MX Player, a leading free streaming OTT platform. This move combines Amazon’s streaming service, Amazon ...

With hits such as Ek Badnaam Aashram and Rise and Fall, Amazon MX Player has become a disruptive force in Indian streaming.

With hits such as Ek Badnaam Aashram and Rise and Fall, Amazon MX Player has become a disruptive force in Indian streaming. ‘Prime Video targets top 20 million, everyone else is looking at MX Player.’ ...