You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

Some visitors click on your homepage but leave after only a few moments. Others might scroll through your brand information more carefully and perhaps even add a few items to their shopping cart, yet ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

Skip the generic pitch — local stories and community vibes hit harder. Big brands win when they think small — personalized, neighborhood-level campaigns drive real engagement. Trust matters: Show your ...

Here are some common goals: Increase brand awareness: Get more people to know who you are. Improve public perception: Change how people feel about your brand. Drive website traffic: Get more visitors ...

There are more ads than ever, and with AI, they’re being produced faster than you can blink. Honestly, many are easy to miss. But a few campaigns this year have managed to wake Ad Nut from an ...

Campaign’s top 10 agency-related stories followed the year’s biggest headlines, including Omnicom-IPG, Cannes controversies, ad agency lawsuits and more.

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Customers are used to scrolling TikTok and seeing ads. But they’re not so familiar with brands’ mascots crashing concerts or seeing/scanning street posters and then immediately experiencing an ...

Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...