The influential digital rights group Electronic Frontier Foundation, which has long advocated for online privacy, is now calling for an outright ban on behavioral advertising. Behavioral targeting -- ...

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

In the last year, AT&T has emerged as an outspoken critic of online behavioral advertising practices. But the telecom itself is an advertising client of behavioral targeting company Audience Science, ...

NEW YORK, NY / ACCESS Newswire / January / Infillion, the industry's first agent-native media execution platform, today announced a strategic partnership with Yobi, the leading behavioral AI company.

US mobile monetisation outfit Tapjoy recently partnered with IronSource to provide more ad inventory and now it's adding some new features so developers can better optimise their revenues. First up is ...

Andy Atherton is COO of Brand.net, an online advertising network. A senior agency executive who manages the digital account for an Ad Age 50 CPG manufacturer recently delivered the best line I have ...

Meta has quietly turned its friendly AI helpers into another data source for its ad machine, rewriting its Privacy Policy so that conversations with its chatbots can shape what people see on Facebook ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

But a new model is emerging — one built on big data, market analytics, and precision audience development. And it’s changing ...