To learn more about our editorial approach, explore The Direct Message methodology. There’s a certain dissonance that happens in modern marketing: a brand hires an agency hoping for transformation—a ...

There are big changes ahead at WPP. The British ad group is simplifying its structure and planning hundreds of millions of ...

With rising acquisition costs and endless digital competition, traffic's not enough—and creating engagement that converts ...

Information on The List was supplied by individual agencies, which were required to provide verification of their gross receipts to be included. To qualify, an agency could submit a letter from their ...

Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

Omnicom Group is set to acquire Interpublic Group to create the world's largest advertising agency with a combined worth of $30 billion. The New York City agencies have agreed to a stock-for-stock ...

Yesterday, while on a business trip to San Francisco, I had coffee with a good friend who is looking for a job as the “Head of Innovation” in an ad agency. Until recently, I had thought the title ...