Success also won’t live in a single TV spot but by building connected campaigns that extend beyond game night.

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

The decorations are down. Your tree sits forlornly on the curb. A credit card statement has arrived and, like a financial ghost of Christmas past, it haunts you with evidence of inappropriate seasonal ...

This article, provided for The Drum by marketing intelligence service Warc and written by Dominic Twose and Polly Wyn Jones, discusses the results of a study of IPA Effectiveness, Effie and Cannes ...

Taboola study with Columbia, Harvard, TUM, and Carnegie Mellon finds AI-generated ads match human ads in engagement, with ...

New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

As TV continues to converge with digital media, advertisers benefit the most from partners who understand both worlds. When ...

Shruti Dash from India, as a Consultant and Data Scientist at Amazon Ads, connects corporate standards and new frameworks ...

NEW YORK--(BUSINESS WIRE)--NCSolutions (NCS), the leading advertising effectiveness company for CPG brands, is celebrating a decade of achievements. Amid the unprecedented seismic shifts in the ...

Inside Effectiveness is set to return to Sydney and Melbourne in February, bringing together Effie Award-winning work and ...

Recognition highlights how DV’s AI-powered brand suitability technology enables precision access to news environments ...