Picking how to pay for your advertising is just as important as deciding where to advertise. Different billing and ad payment model examples serve different goals — some are better for awareness, ...

An ad from UK fashion brand Next has been banned because the model’s pose, styling, and camera angle made it look like she was “unhealthily thin.” In its review, initiated by a single complaint last ...

Tim Berners-Lee, the inventor of the World Wide Web, has warned that large language models (LLMs) may replace humans in consuming the internet - suggesting that the ad model estimated by the IAB to ...

As consumers increasingly use ChatGPT for research, advertisers are likely to shift budgets first from native, banner, network, and some video ad inventory ...

Next has seen its advert banned by an advertising regulator for featuring a model who appeared to be 'unhealthily thin'. The British high street giant originally published the denim leggings advert on ...

Meta could face daily fines for violation of Europe's Digital Markets Act, while Apple revamped conditions on its App Store in Europe to meet EU guidelines. By Scott Roxborough Europe Bureau Chief ...

A writer who hates using and reading dangling modifiers. I entered the content marketing industry at a young age and has so far exceeded expectations. Apart from dominating the entire tech market, we ...

Posts from this topic will be added to your daily email digest and your homepage feed. The upcoming changes follow Meta being fined $266 million in April over its ‘consent or pay’ ad model. The ...