A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving advertisers a preview of Google’s next major move – broadening search targeting at ad group level with less reliance ...

Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success. Interview 10 Google Ads experts and nine of them will tell ...

AD Ports Group and Abu Dhabi Future Energy Company – Masdar have signed a partnership agreement to collaborate on the development and delivery of offshore wind projects.Under the agreement, the ...

Ginny Marvin, Google's Ads Liaison, said if you put similar keywords in separate ad groups that can essentially make both eligible to be considered for auction selection. It would essentially remove ...

The World Federation of Advertisers (WFA) is reportedly shutting down operations of its nonprofit arm, the Global Alliance for Responsible Media (GARM), after being hit with an antitrust lawsuit from ...

Google Ads’ ad sharing, which lets a single ad be reused across multiple ad groups, will be deprecated with v22 of the API. Starting mid-October, shared ads will be blocked from creation, then phased ...

Oct 17 (Reuters) - French advertising group Publicis (PUBP.PA), opens new tab on Thursday raised its revenue forecast for the second time this year after posting better than expected organic growth in ...

British advertising group M&C Saatchi forecast profitable growth in 2026 on Monday, supported by new client wins and cost savings, sending its shares up more than 6% in early trade.