Amazon has today announced its Amazon Mobile Ads API for developers, allowing them to offer display ads inside their apps. The new program serves in the U.S. only, though, meaning that apps serving ...

With the launch of an Ads API access yesterday, LinkedIn joined a very small club of social companies that allow developers of outside platforms to customize and sell into their paid media products.

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...

Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in Meta ...

Each minute of the day, Instagram users click the Like button on 1,736,111 photos. That’s a lot of eyes, and advertisers just can’t wait to get in front of them. Fortunately, for a select group of the ...

Snapchat officially opened its API to third-party partners for programmatic ad sales according to Ad Age. The API includes targeting via email matching with more options to come, and other tools such ...

This post has been updated to include early results from Twitter partner Adobe at bottom. Twitter took another big step in making its platform brand-friendly through its announcement of a new Ads API ...

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