OpenAI launching ads on ChatGPT threatens Alphabet search ad revenue as ChatGPT scales. Click here to read why GOOG stock is ...

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Search engines, social media, e-commerce, and mobile games all make money by selling advertising. But making ads work in AI search might not be so straightforward. Perplexity, for instance, reportedly ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...