On Thursday, Integral Ad Science introduced a tag wrapper that automates the process of wrapping campaigns with ad server and third-party verification tags for Google Campaign Manager. The feature, in ...

Two months ago Google began testing the color of its ‘Ad’ tag in Google AdWords ads — changing it from yellow to green. What was spoken of as being just a test at the time appears to have been a ...

Pirated content and ad fraud are like a nefarious version of peanut butter and jelly – but there’s not lot of awareness in the industry about their connection. “The people who create pirate sites are ...