Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As I once heard it put so well, "Good account management is about listening, understanding ...

PSNI's Strategic Account Management (SAM) Program builds trust, fosters collaboration and equips AV pros with tools to deliver meaningful partnerships. Photo by Alyssa Borelli. Three years ago, PSNI ...

In the last few decades, with the spread of globalization, many companies expanded their businesses to operate globally at either the supply side or demand side—or both. Take the example of Jane, an ...

In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.