Applebee’s is using an hour-long autonomous sensory meridian response (ASMR) video featuring the sounds of a variety of meats sizzling on a grill, according to information provided to Marketing Dive.

We open with a close-up of a young woman’s face, shot from below. She gazes downward into the camera, her light brown hair hanging so low as to almost touch the lens. Her eyes are wide with what seems ...