After a somewhat similar pilot program received backlash three years ago, AMC has come up with a new strategy to reward their ...

Three years after abandoning a program for tiered movie seat prices, AMC is bringing it back as a "benefit" for paying ...

In 2023, AMC made a similar change to its subscription policies by doing away with its variable pricing program for seating.

If you're a member of AMC's paid subscription loyalty programs, you'll soon get another perk: the opportunity to reserve the ...

AMC is bringing back the idea of “better seats.” Just not the way it was tried and ultimately abandoned in 2023. On a recent earnings call, chairman Adam Aron said the theater chain plans to start ...

At AMC Theatres, customers who pay a monthly fee for A-List or Stubs Premiere will get priority access to the best seats in ...

AMC Theatres, the top movie chain in the U.S., continues to struggle with weak consumer demand – even after several ...

If you were planning to go to an AMC theater soon, you might have to pay more for a good seat. AMC has announced that they will be “reserving” the “best” seats for their paid loyalty program members, ...