360-degree video streaming has emerged as a pivotal technology in the delivery of immersive virtual reality (VR) experiences. This technology enables users to engage with content in a fully ...

Hilton Hotels & Resorts is one of the first hospitality marketers to leverage 360-degree video in an ad unit that enables consumers to tilt or rotate their smartphones as they are immersed in a ...

McDonald’s knows it. Nabisco is on board. Even an under-the-radar chocolate brand called Cailler is realizing the benefits of being on the cutting edge of Virtual Reality (VR) in retail. After ...

Nature documentaries presented as 360 virtual reality videos have a stronger positive effect than other forms of media, including an indirect effect on donation intentions. A group of media ...